Ever since I can remember—well, after the awkward middle school candy-gram days—Valentine’s Day has always brought the same three things to mind for me: roses, sweet date nights, and Victoria’s Secret. The legendary brand has long been the go-to for cute, comfortable bras, underwear, and lingerie, making it a true V-Day staple. Known for its flirty, festive pieces, Victoria’s Secret has never missed when it comes to Valentine’s Day looks. And this year, the brand really went all out, featuring Hailey Bieber as one of the stars of its latest collection and campaign.
The model and rhode founder stars in a series of playful photos that channel major iconic VS energy, showcasing a mix of styles that hit both sultry and cozy notes—perfect for whatever your February 14 plans look like. From the Wicked Unlined Wisteria Embroidery Balconette Bra with the matching Hearts & Roses Embroidery Brazilian Panty to the Very Sexy Cherry Pop Floral Lace Teddy paired with thigh-high sheer socks—if you’re ready to turn up the heat, the romantic vibes are unmistakable. She also embraces a laid-back cami-and-shorts set, ideal for a stay-at-home movie-and-takeout night or a fun Galentine’s hang with your besties.
Some of my favorite looks lean into trends that dominated this past year—polka dots, bows, that timeless, dreamy aesthetic. I’m absolutely loving the red set (Heart Chiffon Unlined Bralette with the matching ruffled Bikini Panty). It’s bold and attention-grabbing, but still totally wearable day to day. And the bows on this strappy one-piece? Such a gorgeous touch.
Just so you know, the holiday’s creeping up fast—which is wild, considering we’ve barely even started 2026. Time is a social construct! But hey, that’s a debate you can save for Valentine’s Day over a bottle of vino! The real point? Start shopping now so your sexy little get-up is ready to go—and don’t worry, they range from $16.95 to $199.95, so there’s something for every budget.
Megan Uy is an associate shopping editor at Cosmopolitan, where she searches for the best products in all things fashion, home, beauty, sex, gifts, and more, so you don’t have to. When she’s not writing for the site, she’s whipping up some cool and trendy content for the fashion section of the print magazine. She’s been with the brand since 2019 (when she was an itty-bitty editorial fellow), and she's also written for Delish, House Beautiful, and People. Follow her on Instagram to get some BTS of the editor life and chaotic NYC content. Also, feel free to hit her up if you ever wanna discuss the madness that is TikTok.
























